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WordPress Highlight: Flock Free

Genesis Venture Child ThemeMarketing Press was contacted by Tempe Digital Segmentation Company Audience Audit to help collaborate on Flock Free’s new website. Flock Free, located in Jackson, NJ, wanted to express their company’s passion for their clients and their industry leading bird control solution.

Services Provided: WordPress Development / SEO

After meeting with Susan of Audience Audit and speaking with Flock Free, it was decided that the Genesis Child Theme Venture would be perfect for Flock Free’s new WordPress site. Venture met all the requirements needed, including a custom homepage tab solution where different images can be displayed with different brand messages. (See our previous post about configuring the Genesis Venture Child Theme.)

The main goals of the new WordPress developed site was to increase traffic and position Flock Free as the foremost expert in Bird Control. All imagery is bird related, and since Flock Free never intends to hurt birds, we were extremely careful to depict images of bird’s in their natural environment versus the potential damage birds can cause.

The Results

The new Flock Free site was a huge success. After reviewing analytics with our partners site visits increased by 78%, Pages per visit increased by 52%, bounce rate decreased by 21% and organic search traffic grew by an astounding 141%. Plus, Flock Free is on Page one of Google for key search phrases such as: “bird control solutions” and “commercial bird control”.

Great collaboration, great client — we wish them the best of luck in 2012.

[WordPress Theme: Genesis Child Theme Venture]


About Greg Taylor

Hopelessly addicted to music. Phoenix Suns Fan. Founder of Marketing Press. Rutgers Grad. Manchester United Supporter. Originally from NJ, now Tempe, AZ is home.