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Content Development For WordPress : WordCamp Orange County 2016

I can’t say enough great things about WordCamp Orange County. Hosted at The Cove at UC Irvine, the venue was amazing. I have been to tons of WordCamps and this venue was probably the best. The organizers, volunteers, speakers, and tech staff were all amazing. I had a great time, and I was proud to […]

Common WordPress Mistakes

Over on the content platform Medium, we have been asked to create a series about Common Mistakes New WordPress Users Make. Today, we published our first installment, and discussed Taking On Too Much, Selecting a Theme, and Creating Content of Value. Head on over there and check out our new Common Mistakes WordPress Users Make […]

WordCamp San Diego Presentation: Is Your Content Helping or Hurting You?

Thank you everyone who attended WordCamp San Diego. It was great to present to a room full of WordPress enthusiasts on a beautiful California day. Our presentation, “Is Your Content Helping or Hurting You? The Good, The Bad, The Ugly, and The Superb” is intended to demonstrate how superb content helps you move the needle […]

The Power of A-B Testing and Lead Generation |Season THREE Episode 2 | Marketing Press TV

Recently, we tried an experiment on our Bullhorn WordPress Plugin site. We wanted to A/B test pricing on the site vs. no pricing on the site, and which would yield a better conversion rate. What we found out was pretty interesting. While, the non-pricing version actually produced a better conversion rate, it delivered a poor […]