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The Power of A-B Testing and Lead Generation |Season THREE Episode 2 | Marketing Press TV

Recently, we tried an experiment on our Bullhorn WordPress Plugin site. We wanted to A/B test pricing on the site vs. no pricing on the site, and which would yield a better conversion rate. What we found out was pretty interesting. While, the non-pricing version actually produced a better conversion rate, it delivered a poor quality of leads. The pricing version of the site delivered us better qualified leads, that actually turned into revenue.

Greg Taylor, Founder of Marketing Press explains.

Thank you for watching and sharing through your favorite social network. Feel free to email me with any comments or questions: taylor@marketingpress.com.

Shot on location in San Diego, CA

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About Greg Taylor

Hopelessly addicted to music. Phoenix Suns Fan. Founder of Marketing Press. Rutgers Grad. Manchester United Supporter. Originally from NJ, now San Diego, CA is home.