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Small Business Series: WordPress Search Engine Optimization

[This is part seven in a multipart series. If this is your first visit to Marketing Press’ Complete Guide To Websites For Small Business, please check out the series from the beginning.]

Prefer to listen? Marketing Press, Founder Greg Taylor discusses SEO for your WordPress site and how to get things in order.

Search engine optimization (SEO) is the practice of optimizing your site so it is visible in search engines when people are looking for specific keyword sets and industry terminology. Rather than re-invent the wheel with this post here is a great article that outlines 100 SEO tips for small business. [Click here for article]

SEO is never complete. A good WordPress SEO strategy is constant. You always have to fine tune and pivot your search strategy to make things work for your set. This is definitely more of a review, refine and repeat process than a set it and forget it series of events.

Marketing Press Guide To WordPress SEO For Small Business

  • Know the competition: Know what competitor ranks for which important keyword or phrase. Reverse engineer how the competitor’s SEO strategy and try to beat them at their own game.
  • Develop your content for people: Do not worry about your rankings. If your content is great, helpful and relevant to your site rankings will come. Remember you are doing business with people, not algorithms.
  • Only post and publish original content: Stealing content is plagiarism and Google will penalize your site big time. Google’s penalty for stolen content is severe, you don’t want to mess with Google. (Along the same lines, if you have more than one site do not use the same copy from the other site without altering the content.)
  • Use Page and Post Titles with keywords in the title.
  • Keywords and Phrases: While you are writing for people (not search engines)  to consume your content never use your intended keyword search terms too many times. This is called keyword stuffing and will lower your content’s SEO value. It is always best to make your content read naturally and fluent.
  • Add a Blog: It is easy to add a blog page to your WordPress site. WordPress and WordPress themes are already set up with a blog template. If you add a blog and use it as part of a content strategy you are adding new content to your site on a regular basis. Fresh content, as long as it is on a relevant topic as the rest of the site, gives Google a reason to crawl and index your page regularly. Recency is a key ranking factor for Search Engines.
  • Name Images Accurately: Naming your images for what they are and how they relate to your site helps a lot. For example, if you are a baseball glove company and you use an image of a Major Leaguer using your product name the file: Player’s Name-Name of Product.jpg. Too often people overlook this step and leave the file how it comes off the camera (ex: dkagoar9440fd.jpeg)
  • Use An Awesome WordPress Plugin: There are many SEO plugins for WordPress, but we only trust Yoast SEO by Joost de Valk. This system is the best and takes care of most of the technical aspects of your site for good search results. By no means is this a magic bullet and will get you ranked without good content, so do not even think of it.
  • Site Speed: Search Engines like sites that are fast. Use a good, reliable host and keep your images optimized for size and chances are your site will do ok with site speed. Tools like GT Metrix are available at no cost to monitor site speed. GT Metrix grades websites and tells you where your technical challenges are for you to fix.
  • Hire a Professional: There are many WordPress companies that can help get your business’ site up to speed. [Caution: Everyone says they can do SEO, but few really deliver as experts. If you choose to hire someone, as we recommend, make sure they are fully qualified and vetted before signing a contract with them. While Marketing Press offers SEO services, if you need help vetting SEO professionals we will help you qualify your selected SEO vendor in confidence. The WordPress community is the best and the last thing we want to do is have someone tarnish the community’s reputation.]

We know this is a lot to take in. We are here to help you launch the best WordPress site for small business. Take your time, have a plan, execute the plan and keep moving towards better search engine rankings.

NEXT UP: Next in the Complete Guide To Websites For Small Business Marketing Press talks more about Understanding Analytics & Measuring Progress.

About Greg Taylor

Hopelessly addicted to music. Phoenix Suns Fan. Founder of Marketing Press. Rutgers Grad. Manchester United Supporter. Originally from NJ, now San Diego, CA is home.